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The GEO Book

The complete framework for AI visibility.

16 chapters. 55+ prompts. 4 appendices. Everything you need to understand how AI decides who to recommend — and how to make sure it recommends you.

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What's Inside

Not theory. A system you can run.

Complete GEO framework tested across 5 AI platforms

55+ ready-to-use prompts for content optimization

Technical checklist for AI-ready infrastructure

Industry-specific playbooks (SaaS, E-commerce, Services, Local)

Measurement framework with actual metrics that matter

Resource directory with tools and platforms

Table of Contents

16 chapters. Zero filler.

01The Last Click
02The Zero-Click Apocalypse
03The Death of SEO (As We Knew It)
04The New Gatekeeper
05How AI Decides What to Recommend
06The Three Pillars: Structure, Citability, Authority
07Entity-First Thinking
08The Content Ecosystem
09Technical GEO: The Infrastructure Layer
10The GEO Audit: Where You Stand Today
11The GEO Content Machine: Building a System That Compounds
12Industry Playbooks: GEO for Your Business
13Earning AI Trust: PR, Reviews, and Third-Party Signals
14Measuring What Matters
15The Agent Economy
16Building Your GEO System
+ Introduction, Afterword, and 4 Appendices (Prompt Library, Technical Checklist, Glossary, Resource Directory)

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